Better qualities

Our designs are the core of our existence. As a sustainable and responsible brand, we choose all our qualities with the utmost care and only use materials that we believe in. The reason why we compare materials side by side is so we understand the environmental tradeoffs between these options and in order to make the best choice.

Here’s a selection of our qualities and the reasons why we chose them:

Certified Tencel, the new age fibre, is a lyocell fibre made from wood cellulose or pulp. The wood comes from trees such as fast-growing eucalyptus. These trees require no irrigation or pesticides to grow. The fibre bears a strong resemblance to cotton and linen in texture, and can be used in many qualities. The fabric made from this fibre is naturally biodegradable and production does not create harmful by-products. Tencel is one of the most well-known lyocell fibres and is produced by Lenzing.

Certified Lenzing Viscose is another fantastic fibre, also known under its brand name EcoVero. This viscose fibre is derived from sustainable wood and pulp from certified and controlled sources. Compared to generic viscose qualities, the Lenzing viscose production reduces emissions and water impact by up to 50%. It is also certified eco-responsible and labeled with the internationally recognised EU Ecolabel for its significantly lower environmental impact through its lifecycle. Find out more about Lenzing’s EcoVero.

Waste or recycled cotton is post-consumer or re-purposed cotton that is reused for clothes production and other purposes. From a sustainability perspective, cotton recycling, if using just pure cotton, requires no new ingredients other than cellulose fibres (typically from wood), that can be added to the existing cotton fibres.

Organic cotton uses less water than traditionally farmed cotton. Compared to traditional cotton, organic cotton farming does not allow the use of toxic chemicals or genetically modified organisms. In this way, it doesn’t damage the soil and also uses 71% less water because organic cotton uses 80% rain water, and 62% less energy than conventional cotton. Absence of chemicals mean cleaner and safer water, for the environment, and the farmers. Interested in learning more? Find out more about organic cotton.

Recycled wool is a low-impact process. Production of traditional virgin wool requires land and water for grazing sheep. And subsequent production requires a high-energy process of shearing, water and chemical usage that all has a negative impact on the environment. Using recycled wool means using much less energy and reduces carbon emissions substantially.

Recycled polyester is the green, eco-friendly alternative to conventional polyester. Although it shares the same name as traditional polyester, the non-sustainable synthetic fibre some of us grew up with, recycled polyester is nothing like its conventional counterpart. Recycled polyester uses plastic as its raw material. In fact, PET, the material in most plastic containers, is recycled to create fibres for recycled polyester fabric. The big win is that recycling PET for fabrics means preventing a lot of plastic from going to landfills.

SEAQUAL, one of the most certified, nature-friendly fibres in the world, is made from recycled materials including post-consumer plastic bottles and plastic waste collected from our oceans. The plastic is up cycled into yarn, fabrics and other materials for various purposes. The result are recycled fabrics that meet certifiable and quality standards.

Leftover stock
There is an incredible amount of waste in our industry and we’re not just talking about the energy and raw materials used for producing fabric. We’re also talking about the huge amounts of leftover fabric that are sitting in warehouses and storage around the world that are not being used for various reasons.
When we visit factories and suppliers we work with, we often come across beautiful fabrics and qualities that are not being used. These materials have already been produced and are no longer serving a purpose. We want to repurpose this leftover fabric and give it new life in new designs.

Better qualities also means no animal harm
We want to choose raw materials that do not originate from animals or cause animals harm. This means that our designs will not use:
  • real fur
  • down
  • mohair
  • cashmere wool