STORM & MARIE was established in Copenhagen in 2010 by Signe Elisabeth Vedel and Kim Vedel Hansen. The Danish brand is the result of a shared vision of the two who form a couple both professionally and privately. Named after their twins, STORM & MARIE, it is a passionate endeavor for Signe and Kim. The brand name embodies the contrast as a core value in their design identity and expressions. Storm signifies the energetic and untamed while Marie is the delicate and chic.
The philosophy behind the brand is that while every collection forms a concept, each piece can still be worn separately and effortlessly mixed in different ways, to create an individual style. Clean Scandinavian lines are combined with appealing prints and textures. A focus on high quality and fit are the core of the 4 yearly STORM & MARIE collections created by designer Signe Elisabeth Vedel.
Signe Elisabeth Vedel is the designer behind the 4 yearly STORM & MARIE collections. For her, each collection is a new beginning, an exciting project with a story of its own. Her love and fascination for fabrics is what starts a collection. Fabrics from all over the world are gathered and studied while a colour palette and a print universe is built. These are often inspired greatly by natural scenery. "Nature never disappoints! Spectacular shapes and incredible colour schemes. For me, that's an endless source of inspiration".
Throughout the history of STORM & MARIE, Signe Elisabeth Vedel has designed several classic silhouettes to shape the brand image. In addition, she works with designs that reflect the zeitgeist so that each collection is new and inspiring for STORM & MARIE's many customers all over the world. The spirit and trends of the time are captured through a curiosity of people and their ways of life. "I love to observe people; the way they express personality, life style and sense of belonging through their choice of clothing".
STORM & MARIE is a very precious and personal project for Signe Elisabeth Vedel and it is paramount for her to be able to vouch for every design, fabric and detail.